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① Soapland
Location: Concentrated in “specific areas” such as Yoshiwara (Tokyo), Kawasaki, and Fukuhara (Kobe).
Content: A store-based type of establishment where customers and women provide services while bathing in private rooms. The premise is that sexual services will be provided.
Characteristics: The sequence of events is bathing → massage → sexual services.
Point: On the surface, the premise is that it is “free love” under the Entertainment Business Law.

② Delivery Health
Location: Dispatch to hotels, homes, etc.
Content: The woman goes to the specified location to provide the service. Sexual services are often provided on an “unspoken understanding” basis.
Characteristics: Compared to soaplands, the equipment costs are lower, and there are branches nationwide.
Variations: There are many sub-categories, such as married woman, amateur, beautiful witch, gal, etc.

③ Pink Salon
Location: Store-based, often in busy shopping districts.
Content: The main service is oral sex.
Characteristics: Time-based (10-30 minutes), with conversation over a drink.

④ Image Club
Content: Cosplay and role-play are the main attractions. Nurses, schoolgirls, office ladies, etc.
Characteristics: There is sexual service, but the emphasis is on “acting and setting”.
Examples: Punishment-themed, classroom play, interrogation room setting, etc.


⑤ Hotel Health (Hotel Health)
Content: A woman accompanies you to a hotel and provides services there.
Differences from Delivery Health: The shop is located near a hotel and the woman travels from the shop.

⑥ Hand Job and Fellatio Specialties
Content: Only part of the sexual services are provided. It is not a full-body service.
Characteristics: Short time, low price.

⑦ SM Club
Content: Restraint, training, whipping, shame play, etc.
Characteristics: For enthusiasts, with established 'characters' such as dominatrixes and masochistic women.

⑧ Masturbation Club
Content: Women watch and are watched, and they masturbate without touching each other.
Characteristics: Safe with 'no actual sex' - popular with geeks and beginners.

⑨ Happening Bar
Location: Many are members-only, and they attract couples and single men.
Content: Free sexual interaction is possible. Acts take place inside the establishment.
Characteristics: The staff are not just “providers”.

⑩ Men's esthetic salon
Content: Sexual services based around oil massages (close contact, groin area focus, etc.).
Characteristics: Although they advertise “no actual sex”, in reality it depends on the options you choose.
Variations: Aromatherapy, lymphatic focus, therapist uniforms, etc.

Other/For enthusiasts
Chubby/fat-type sex industry
Mature woman/married woman specialty shop
Oral sex (oral) delivery health
SM and bondage services
Transsexual and cross-dressing delivery health
Amateur private photography and rental girlfriend-style services (grey area)

Legal status
In Japan, the Entertainment Business Law basically prohibits “sexual intercourse” (penetration). However,soaplands are tacitly allowed to operate under the pretense of romantic relationships.
Other sex establishments operate on the premise of no sexual intercourse.
Opening hours and locations are also strictly restricted by local government.